May 30, 2008, Newsletter Issue #189: Good Manners Sell
Tip of the Week
A new study shows that to increase sales, your best bet may be to throw out the sales training course and bring in Miss Manners!
In 1999, Eticon, an etiquette-consulting company based in Columbia, South Carolina, surveyed 1,281 people across the U.S. to evaluate how good manners impact customer service and sales.
The company found that 58% of customers said that, upon encountering bad manners or lousy attitudes, they would take their business elsewhere, even if the competitor charged significantly higher prices.
About 80% of customers said rudeness in customer relations has been increasing. Eticon also found that customers appreciate even the smallest acts of kindness: 60% appreciate a friendly greeting and 39% appreciate an offer of help.
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