Business Relationships Tips
Read these 3 Business Relationships Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Businesses tips and hundreds of other topics.
Increase Responses
Direct mail is a classic marketing tool. Your local postal office can supply instructions on how to mail to an entire community or zip code.
You can spend hours stuffing and addressing mailers or pay a business for such service. In either case, your time and money will be met with little return unless you add some creativity to your efforts. Response to direct mail is similar to web site banner advertisement. Consider the example of a Dallas-area real estate agent. Instead of sending mass direct mail, he markets creatively to a specific community. On holidays, he places a flag in every person's yard with an attached business card. On Halloween, he delivers pumpkins to every house. Creative does not necessarily mean more expensive. It does mean different, unusual and unexpected. These qualities generate interest, which in turn generate responses!
Protect Your Feet
Standing around or walking great distances can be miserable if you are wearing uncomfortable, formal shoes during business hours. Protect your feet and improve your work day by wearing casual shoes such as tennis shoes when in route to appointments. If you'll be on your feet all day, at a trade show, for instance, wear casual shoes, preferably flats for women.
Wake Up To A New World
In the twenty-first century work world, know one thing: Change is gonna happen, so get with the picture or get outta the way! Rick Levine and Christopher Locke, creators of the Cluetrain Manifesto, describe the new logic of business in the following ways:
--In a networked market, your competitor knows as much
about your product as you do. Secrets no longer exist.
--An intranet is more than a communication mechanism. In today's hyperlinked organizations, an intranet builds and maintains a sense of community.
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| Linda Handiak |
