This doesn´t seem like very sound advice. Why not just do it right the first time? Because the topic is advertising, and the only way to do it right is to do it again and again! Advertising experts tout the wisdom of repetitive ad campaigns. The current pace of business and personal lifestyles is so frantic that frequent reminders are necessary to influence buying habits.

As you evaluate your advertising plans, make sure to include media that will allow for frequent repetition. Make sure you stay in front of your potential customers!

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